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中文简体From September 23 to 26, the 2025 Luzhou Laojiao・GUOJIAO 1573 WCGC China Annual Final & Global Chinese Elite Golf Annual Final concluded successfully in Pattaya, Thailand. The event brought together 23 qualifying teams from China and 12 overseas Chinese teams, with nearly 300 elite Chinese entrepreneurs from around the world forging friendships through golf and bonding over fine liquor. Together, they celebrated the baijiu-scented golf gala that combined competitive excitement with cultural heritage.
Distinguished guests in attendance included Zhang Biao, General Manager of Luzhou Laojiao Sales Co., Ltd., Zhang Liang, General Manager of Luzhou Laojiao Guojiao Liquor Sales Co., Ltd., Zhao Hongliang, Deputy General Manager of Luzhou Laojiao International Development (Hong Kong) Co., Ltd. and Luzhou Laojiao Import & Export Trading Co., Ltd., Qian Yongsheng, Chairman of WCGC China, Chaiporn Phaephiromrat, Deputy Governor of Chonburi Province, Thailand, Poramase Ngampiches, Mayor of Pattaya City, and Li Guixiong, Vice Chairman of the Thai-Chinese Chamber of Commerce. They jointly witnessed the crowning moments of the two tournaments and the announcement of major awards.
Intangible Cultural Heritage Trophy Makes Its Debut,
Forged from Dual Craftsmanship Symbolizing Enduring Spirit
On September 24 and 25, the participating entrepreneurs engaged in a fierce 36-hole competition across two rounds at one of the world's top 100 and Asia's top 100 golf courses. In the GUOJIAO 1573 WCGC China Annual Final, the championship, runner-up, and third place were claimed by Wu Jiaxian, Wen Jie, and He Xinqiang, respectively. In the Global Chinese Elite Golf Annual Final, gross and net champions Wei Lijun and Zhou Haiyuan successfully advanced to the Sports Legend Cup, where they will compete alongside legendary stars from around the world and showcase the spirit of Chinese entrepreneurs.
▲ Zhang Biao (far right),General Manager of Luzhou Laojiao Sales Co., Ltd., Zhang Liang (far left), General Manager of Luzhou Laojiao Guojiao Liquor Sales Co., Ltd., and Qian Yongsheng (second from left), Chairman of WCGC China, present 2025 WCGC World Final Training Team qualifications to the top six gross score players in the WCGC China Annual Final
▲ Zhao Hongliang (second from left), Deputy General Manager of Luzhou Laojiao International Development (Hong Kong) Co., Ltd. and Luzhou Laojiao Import & Export Trading Co., Ltd., presents the 2025 Sports Legend Cup advancement certificates to the gross and net champions of the Global Chinese Elite Golf Annual Final
A highlight of this year's event was the debut of the "Ben Heng Jiao Zun" Intangible Cultural Heritage Inheritance Cup. The trophy was handcrafted by Master Mu Binglin, a national inheritor of the Bai ethnic silverware forging technique from Heqing, Yunnan. One side of this trophy embodies the artisan spirit behind Luzhou Laojiao's "traditional brewing techniques" that have been passed down for more than 700 years, and the other side encapsulates the essence of the millennia-old "Bai ethnic silverware forging technique", making it a tangible "living intangible cultural heritage museum". The trophy will be passed on to each subsequent champion, becoming an enduring spiritual symbol of WCGC China.
▲ Qian Yongsheng (far left), Chairman of WCGC China, Mu Binglin (second from left), national intangible cultural heritage inheritor and designer of Ben Heng Jiao Zun, and Zhang Liang (far right), General Manager of Luzhou Laojiao Guojiao Liquor Sales Co., Ltd., jointly unveil the Intangible Cultural Heritage Inheritance Cup
Leading the Export of Strong-Aroma Baijiu,
Sharing Chinese Artistry Through Fine Liquor
This year marks the 110th anniversary of Chinese strong-aroma baijiu going global. In 1915, Luzhou Laojiao won a gold medal overseas, embarking on the international journey of Chinese strong-aroma baijiu. As the "originator of strong-aroma baijiu", Luzhou Laojiao remains committed to its mission of discovering the taste of China, continuously exploring ways for Chinese brands to express themselves on the global stage. Zhang Biao noted that as a century-old national brand, Luzhou Laojiao has always stood alongside Chinese entrepreneurs, tracing their footsteps to conduct global cultural journeys. This allows the world to appreciate Chinese artistry through through fine liquor.
▲ Zhang Biao, General Manager of Luzhou Laojiao Sales Co., Ltd., delivers a speech
Since partnering with the WCGC China Organizing Committee in 2017 at Beijing's Bird's Nest, GUOJIAO 1573 has hosted nearly 300 tournaments, attracting over 30,000 participants across more than 60 cities worldwide. It has built a platform for global entrepreneurs to compete, communicate, and explore business opportunities. Zhang Liang emphasized that GUOJIAO 1573 will continue to deepen its involvement in WCGC tournaments and create high-end sports exchange events that are "elevated, profound, and warm" to bring together outstanding entrepreneurs and foster meaningful interactions through golf and fine liquor.
▲ Zhang Liang, General Manager of Luzhou Laojiao Guojiao Liquor Sales Co., Ltd., delivers a speech
By holding the Global Chinese Elite Golf Annual Final alongside the WCGC China Annual Final, GUOJIAO 1573 has built a comprehensive tournament platform that is richer in integration, broader in exchange, and more fun in competition. Zhao Hongliang remarked that this platform allows participants to make friends and savor fine liquor, while deepening connections and resonance among Chinese communities worldwide. On the course, the participating teams and players showcase their skills and earn honors, while off the course, they build relationships and strengthen bonds, making the event a platform that unites Chinese communities and blends sports competition with cultural exchange.
▲ Zhao Hongliang, Deputy General Manager of Luzhou Laojiao International Development (Hong Kong) Co., Ltd. and Luzhou Laojiao Import & Export Trading Co., Ltd., delivers a speech
This year also marks the 50th anniversary of China-Thailand diplomatic relations. At the award ceremony, Chen Mingwei, General Manager of Luzhou Zhongshi Investment Group Co., Ltd., Vice President of the Sichuan Youth Entrepreneurs Association, and President of the Luzhou Youth Entrepreneurs Association, and Li Jiachun, President of the Thai Chinese New Generation Business Association, signed an agreement in the presence of distinguished guests. This signing established a new bridge for exchange between outstanding groups in China and Thailand, fostering deeper friendly cultural interaction between the two countries. It also elevated the event beyond sports, transforming it into an important link for strengthening China-Thailand ties and advancing bilateral cooperation.
▲ Li Guixiong (far right), Vice Chairman of the Thai-Chinese Chamber of Commerce, and Zhang Biao (far left), General Manager of Luzhou Laojiao Sales Co., Ltd., witness the moment of friendly cooperation
WCGC World Final to Kick Off in Shanghai,
Gathering World Elites
The 2025 Luzhou Laojiao・GUOJIAO 1573 WCGC World Final will take place from October 19 to 23 in Shanghai, China. Entrepreneurs and golf enthusiasts from five continents will gather in the city for the ultimate showdown.
Qian Yongsheng introduced that this year's tournament will adopt a training team system for the first time. The top six gross score players will be selected for training, with four ultimately forming two teams to compete in the final round. He expressed his anticipation for the players to bring glory to China on the global stage. The 2024 WCGC World Final, held in Haikou, showcased the competitive spirit of Chinese entrepreneurs to the world and positioned the tournament as a vital window for promoting Chinese culture.
▲ Qian Yongsheng, Chairman of WCGC China, delivers a speech
This golden October, golf enthusiasts from around the world will gather in Shanghai. Through the shared language of golf, they will engage in dialogue about the future and write a new chapter for the WCGC World Final. Let us await this remarkable moment together!
